Television Commercials & Video

“Lonely Gallon” Television Commercial (2007)

	Click here to learn more about how Norfolk Southern is working to protect the environment. What happens when a family of fuel cans makes a cross-country trek to meet a Norfolk Southern train? Find out in this spot that highlights the railroad’s role in reducing highway congestion. High-bandwidth 30-second version [7.51 mb Windows Media movie file] High-bandwidth 15-second version [3.7 mb Windows Media movie file]
	“You Don’t Need Me” (2007) This contemporary tune backs “Lonely Gallon.” Ravi Krishnaswami of Sacred Noise in New York and Steve Kolander of J. Walter Thompson in Atlanta composed it especially for NS. Time: 3:45 Click here to listen [5.16 mb MP3 audio file] To download, right click here, choose “Save Target As...” and save it to the desired location on your computer.
	The Making of “Lonely Gallon” Take a look behind the scenes as Norfolk Southern’s “Lonely Gallon” television spot is filmed in the Shenandoah Valley of Virginia. Learn what it means to be a “gas can wrangler.” High-bandwidth version - 4:35 [8.73 mb Windows Media movie file]
	Permanently sear Norfolk Southern’s marketing message onto your brain by putting the “You Don’t Need Me” ringtone on your cell phone. Click here to download the ringtone.

“Tree” Television Commercial (2005)

“TREE” highlights the service, capacity and environmental benefits of Norfolk Southern’s work with its trucking partners to move freight from the highways to the rails. The commercial features a gnarly tree that comes to life in order to move the freight from one mode to the other.

High-bandwidth 15-second version
[1.8 mb MPG movie file]

High bandwidth 30-second version
[3.45 mb Windows Media movie file]

“Weathervane” Television Commercial (2002)

With its gleaming locomotive, pastoral setting and gathering storm, “Weathervane” highlights how improvements in the railroad’s operations, such as reduced car handling and better on-time performance, transform a workhorse into a new generation of Thoroughbred.

High-bandwidth version
[1.87 mb MPG movie file]

Low-bandwidth version
[652 kb MPG movie file]

“Spirit of Competition” Television Commercial (2001)

Reminding viewers that the spirit of competition makes America’s economy strong, this spot features a view from the locomotive cab in which the footage had been sped up so that the train appears to be moving over the track at a dizzying 700 mph.

High-bandwidth version
[4.1 mb MPG movie file

“Chasm” Television Commercial (2000)

Yes, trains can fly. Jonathan Frakes, also known as “Commander Riker” on the Star Trek: Next Generation television series, produced this spot that illustrates how rail services helps brick and mortar businesses while at the same time playing a role in the New Economy.

High-bandwidth version
[4.2 mb MPG movie file]

“Horse of a Different Color” Television Commercial (1992)

Remember the California Raisins? The artists behind the grape wrinkly wonders designed this commercial for NS using painstaking stop-motion photography. Put another way – every piece of steel in the “metal horse,” every piece of corn in the “grain horse” and every piece of wood in the “lumber horse” are real, rather than animated.

High-bandwidth version
[5.9 mb MPG movie file]

Low bandwith version
[722 kb MPG movie file]

Wick Moorman on Railroad History (2006)

NS CEO Wick Moorman appears on the History Channel’s “History’s Business” to explore the beginnings of the nation’s railroad industry and Norfolk Southern’s 175-year history.

To view an excerpt from the interview, click here >>