Television Commercials & Video

Norfolk Southern Carload Network Presentation

One Line, Infinite Possibilities Version 2

One Line Employee Video

One Line, Infinite Possibilities

2010 Annual meeting of stockholders

2009 in review. Read CEO Wick Moorman's remarks.

Past, Present, and Crescent (2009)

See how Norfolk Southern is working to help solve the nation’s transportation crisis, relieve highway congestion, save fuel, improve safety, and protect the environment. The Crescent Corridor is Norfolk Southern’s most ambitious public-private partnership.

Regs That Work (2009)

A short video about balanced competition

NS Voices - 2009 Annual Report

Wick Moorman - Chief Executive Officer

Wick highlights business achievements for 2008.

Neville Wilson - Assistant Superintendent Georgia Division

Neville talks about how Norfolk Southern’s rail operations are focused on safety and customer service.

Shari Hulin - Manager of Professional Recruiting

“We’re dedicated,” Shari says, “to hiring and retaining the best people” for Norfolk Southern, which BusinessWeek ranks as one of the top 50 places to launch a career.

Alan Shaw - Group Vice President Coal

Alan notes that 2008 was a record year for Norfolk Southern’s coal network, which moved coal to more than 100 power plants in the eastern United States and to 29 nations worldwide.

John Kraemer and Dayne Tate

John, group vice president agriculture, fertilizers, and consumer products, and Dayne, industrial development manager, team up to talk about how Norfolk Southern covers the industrial landscape with transportation services and industrial development efforts that bring new jobs and businesses to communities served by the railroad.

Jeff Monday - Division Manager Rickenbacker Intermodal Terminal

Jeff manages a state-of-the-art terminal at Columbus, Ohio, that opened in 2008. Norfolk Southern operates the most extensive network in the East for hauling trailers and containers by rail. Intermodal transportation conserves fuel, reduces highway congestion, and improves safety.

Jerri Parks - Director of Intermodal Systems

Noting that a train can move a ton of freight 436 miles on a single gallon of fuel, Jerri talks about the environmental benefits of freight transportation by rail. Among Norfolk Southern’s sustainability efforts is a conservation easement that protects a forest in South Carolina from development and preserves the long-leaf pine habitat of an endangered woodpecker.

Bob Billingsley - Director of Structural Projects

You’ll see Bob working in a tunnel in West Virginia to make room for double-stacked trains on the Heartland Corridor, a public-private partnership to improve the nation’s transportation infrastructure. “It’s a win for the railroads, it’s a win for our customers, and it’s a win for the communities we serve,” Bob says.

“Lonely Gallon” Television Commercial (2007)

Click here to learn more about how Norfolk Southern is working to protect the environment.

What happens when a family of fuel cans makes a cross-country trek to meet a Norfolk Southern train? Find out in this spot that highlights the railroad’s role in reducing highway congestion.

“You Don’t Need Me” (2007)

This contemporary tune backs “Lonely Gallon.” Ravi Krishnaswami of Sacred Noise in New York and Steve Kolander of J. Walter Thompson in Atlanta composed it especially for NS. Time: 3:45

Click here to listen [5.16 mb MP3 audio file] or to download, right click here, choose “Save Target As...” and save it to the desired location on your computer.

Permanently sear Norfolk Southern’s marketing message onto your brain by putting the “You Don’t Need Me” ringtone on your cell phone.

The Making of “Lonely Gallon”

Take a look behind the scenes as Norfolk Southern’s “Lonely Gallon” television spot is filmed in the Shenandoah Valley of Virginia. Learn what it means to be a “gas can wrangler.”

Wick Moorman on Railroad History (2006)

NS CEO Wick Moorman appears on the History Channel’s “History’s Business” to explore the beginnings of the nation’s railroad industry and Norfolk Southern’s 175-year history.

“Tree” Television Commercial (2005)

“TREE” highlights the service, capacity and environmental benefits of Norfolk Southern’s work with its trucking partners to move freight from the highways to the rails. The commercial features a gnarly tree that comes to life in order to move the freight from one mode to the other.

“Weathervane” Television Commercial (2002)

With its gleaming locomotive, pastoral setting and gathering storm, “Weathervane” highlights how improvements in the railroad’s operations, such as reduced car handling and better on-time performance, transform a workhorse into a new generation of Thoroughbred.

“Spirit of Competition” Television Commercial (2001)

Reminding viewers that the spirit of competition makes America’s economy strong, this spot features a view from the locomotive cab in which the footage had been sped up so that the train appears to be moving over the track at a dizzying 700 mph.

“Chasm” Television Commercial (2000)

Yes, trains can fly. Jonathan Frakes, also known as “Commander Riker” on the Star Trek: Next Generation television series, produced this spot that illustrates how rail services helps brick and mortar businesses while at the same time playing a role in the New Economy.

“Horse of a Different Color” Television Commercial (1992)

Remember the California Raisins? The artists behind the grape wrinkly wonders designed this commercial for NS using painstaking stop-motion photography. Put another way – every piece of steel in the “metal horse,” every piece of corn in the “grain horse” and every piece of wood in the “lumber horse” are real, rather than animated.