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| Norfolk Southern Corporation | Volume 2, Issue 12, December 2002 |
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Inside newsbreak: Crew customer service teams score victories Norfolk Southern reports third-quarter 2002 results NS changes expected rate of return Elkhart Mechanical Department Engineer helps others "get real" about safety Norris Yard employees mark 50th anniversary Intermodal group declares peak time all the time Historic marker commemorates 150
NS Newsbreak is published monthly by Norfolk Southern's Public Relations department, Three Commercial Place, Norfolk, Va. 23510-9224.
Editor Questions and story ideas can be delivered to the editor via MEMO ID aljust, e-mail at aljust@nscorp.com, phone 757-823-5205 or fax 757-533-4874. Retirees Employees interested in new personnel appointments, recent retirements, Quality Achievement Awards, 40-year service anniversaries and archived issues of Newsbreak can be found on MEMO bulletin boards Appoints, RETIREMT, QAWARDS, 40YEARS and NEWSBRK, respectively, or on the Web here. |
Crew customer service teams score victoriesAn effort begun by the Brotherhood of Locomotive Engineers to open lines of communication between train crews and customers has become a way of doing business at Norfolk Southern.
An example of this team effort is at the General Motors Assembly Plant at Doraville, Ga. Mike Adams, a conductor who served the plant, had some ideas to improve the effectiveness of regular customer meetings held by train crew customer service teams. The Doraville team was invited to Norfolk to talk to senior management about their experiences. That conversation paid off. Team membership was expanded to include marketing, central yard operations representatives and others who could provide expertise to address the customer's service issues. A form was designed as a meeting agenda for team visits. A toll-free number was set up for visiting teams to get quick answers. A follow-up process also was put in place. "Mike gave us a different perspective on our customer service improvement efforts," said Debbie Butler, vice president customer service. "We know our train crews are often the first line of defense in identifying specific service issues, and the team's input gave us a more effective way to address those issues." Butler said 112 teams have made more than 875 customer visits. "These teams have identified more than 700 service issues, and we've been able to resolve 95 percent of them," Butler said. " The Doraville team brought us some good ideas that, working together, we have been able to make better. That's the kind of commitment we need to make customer service as important as safety." Norfolk Southern reports third-quarter 2002 resultsNorfolk Southern Corporation reported third-quarter net income of $126 million, or $0.32 per diluted share, an increase of 59 percent, compared with net income of $79 million, or $0.20 per diluted share, in the third quarter of 2001. "We are encouraged with our results and another quarter of year-over-year improvement in our financial performance," said Henry C. Wolf, vice chairman and chief financial officer. "We will continue to take steps to improve our service consistency and reliability while at the same time grow our revenue base and achieve greater productivity." For the first nine months, net income increased 27 percent to $331 million, or $0.85 per diluted share, compared with net income of $260 million, or $0.67 per diluted share, in the same period a year earlier. Net income during the first nine months of 2001 included an after-tax gain of $13 million, or $0.03 per share from the 1998 sale of a former trucking subsidiary. Third-quarter railway operating revenues rose 6 percent to $1.60 billion compared with third quarter 2001. Year-to-date railway operating revenues of $4.69 billion were up 1 percent compared to the same period a year earlier. Third-quarter general merchandise revenues of $917 million improved 6 percent compared to the same period of 2001. All market groups reported increases, led by automotive and metals. For the first nine months, general merchandise revenues increased 3 percent to $2.73 billion compared with the year-earlier period. Intermodal revenues of $310 million were the highest of any quarter in Norfolk Southern's history and climbed 11 percent compared to the third quarter of 2001. For the first nine months, intermodal revenues rose 5 percent to $875 million compared with the same period of 2001. The revenue growth reflects increases in both international and domestic business, particularly converting traffic from the highway. Coal revenues improved 1 percent to $371 million in the quarter compared to a weak third quarter of 2001 but declined 6 percent to $1.08 billion in year-over-year performance. Railway operating expenses for the quarter increased 2 percent to $1.29 billion compared to the third quarter 2001 but decreased 2 percent to $3.82 billion for the first nine months compared to the same period a year earlier. For the quarter, the railway operating ratio improved 3.3 percentage points to 80.5 percent compared with 83.8 percent for the same period of 2001. For the first nine months, the operating ratio improved 2.8 percentage points to 81.4 percent compared with 84.2 percent during the same period of 2001. NS changes expected rate of return
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![]() Employees at Norris Yard received this commemorative medallion on a key chain. |
Physically, not much has changed in 50 years; however, the productivity and efficiency of the yard has improved, along with the railroad industry. Jay Traywick, assistant terminal superintendent, said operations are more computerized with the introduction of the Thoroughbred Yard Enterprise System, or TYES.
The yard remains an important component on NS' system, handling more than 2,200 cars daily. Modern technology is now combined with NS' Thoroughbred Operating Plan to provide better service to customers.
"We match the right car with the right train and send them out in less than 23 hours," said Mel Crawley, Alabama Division superintendent. "We're proud of the contribution we make to NS' success."
The 50th anniversary celebration included a steak dinner for all 500 employees. Those attending received a commemorative gift and a brochure featuring photographs of the yard from 1952 and today.
Norfolk Southern's intermodal group is raising the bar for flawless performance on United Parcel Service shipments.
"Our goal is to handle every load we receive from UPS without a service failure year-round, not just during the UPS Peak Season," said Randy Survant, group manager domestic marketing and performance. "Therefore, our new slogan for handling UPS is: Peak Time! - All the Time!"
Survant said NS currently holds the best UPS performance record for the big four (NS, BNSF, CSX, and UP) Class I railroads with an 80 percent service improvement year-over-year. He attributed the gain to communication, teamwork and better train performance.
"We're running a scheduled railroad for almost all commodities and markets with the Thoroughbred Operating Plan in place," he said. "That's made a real difference in our ability to better serve our customer.
"We've done well during the traditional peak time in previous years, so we believe we now can reach higher and achieve flawless service every time," Survant said.
What will it take to reach that goal? Survant says commitment, communication and teamwork are the keys to success.
To kick off the 2002 UPS peak-season effort, UPS representatives met with NS representatives from many parts of the company, including senior management.
"We've assembled a team of people who absolutely are committed to achieving this goal," he said. "Working together, we'll do it."
A new bronze plaque in downtown Roanoke marks the location where the first train arrived 150 years ago, when the city was just a hamlet by the name of Big Lick.
"The people who made possible the arrival of that first train in 1852 were visionaries indeed, but of course they had no way of knowing just how big their enterprise would become," said Ike Prillaman, Norfolk Southern vice chairman and chief marketing officer, in commemorating the event Nov. 1. "They and thousands of railway employees who followed them inspired the development of a major eastern transportation company with global reach," Prillaman said. Roanoke became "the commercial and social center for the western part of the commonwealth and beyond."
Prillaman, a Roanoke native, helped unveil the marker, erected on the Rail Walk along Norfolk Avenue between Jefferson and First Streets. During a luncheon following the plaque unveiling, he said the event celebrates "the close bond and the long-term partnership enjoyed by the people of the Roanoke Valley and Norfolk Southern.
"One hundred fifty years ago, it was a single train. Today, Norfolk Southern operates an average of 80 trains a day in and out of Roanoke. The area is home to some 1,800 Norfolk Southern employees and more than 1,600 retirees," Prillaman said.
Are you looking for that perfect holiday gift for your favorite railroader? Look no further than the Company Store, Norfolk Southern's online merchandise catalogue.
Clothing, watches, golf accessories and other items bearing the NS logo are available. Check out all the merchandise on the Company Store.
