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In 2003, your company posted significant
improvements in performance not only in the bottom line, but in
overall results, affirming our formula for creating continued
growth and improvement in stockholder value.
Our formula is based on our belief that if we perform well
really well improvements in our business process will drive
better service for our customers. In turn, we are convinced we
can sell more of our enhanced transportation products at better
value. At the same time, improving performance drives a more efficient
transportation system and better productivity.
In short, focusing intently on improving performance allows us
to introduce new products higher up on the logistics value chain
and reduce costs by better managing and utilizing capacity.
Inevitably, execution of that formula makes our returns better,
and that flows to all our constituents the communities
and customers we serve, our own people and, of course, our investors.
I believe 2003 shows the formula works and suggests the growth
we can produce if we stay focused and continue the momentum we
have developed.
The years hallmark, along with our continued leadership
in safety, was the service improvement shown by Norfolk Southern
in a time when the North American rail transportation system as
a whole was stretched to provide strong service. With full implementation
of our proprietary Thoroughbred Operating Plan in effect,
our scheduled railroad we were able to achieve clearly
visible improvements in the consistency and quality of our service.
As a result, we were ready to serve our customers as the economy
grew stronger in the second half of 2003. We are well equipped
for what promises to be a continuing strong recovery in 2004.
We were able to respond to early challenges from harsh weather
and slow economic conditions and hit the strong third and fourth
quarters with good service and improving efficiency. That is due
to the great response of our people to the diagnostic operating
tools our technology has produced and our relentless search for
improvement.
The commitment of Norfolk Southern people to provide the highest
levels of service is central to all we do. Norfolk Southern long
has been the industry leader in safety. Our intent is to continue
as an industry benchmark in safety and apply the same level of
commitment to service so we can assume transportation leadership
in both.
I believe our strong revenue growth and our improvement in margins
over time are directly attributable to making our products more
attractive and more valuable while improving our efficiency and
costs through better performance. Norfolk Southerns improving
results are proof of the strategy. Now, we have to perform at
world-class levels to produce the results our customers and investors
deserve. We showed in 03 that weve just begun to roll.
For the past couple of years in this letter, I have said we would
accomplish several specific objectives. Lets take a quick
look at how we did in 2003.
Improve service: Measuring more aspects of the transportation
cycle means we can hone in on specific service issues. Metrics
improved, and consistency improved even more. Customers noticed,
and you can read in this annual report a list of some of the service
awards Norfolk Southern received during the year.
Improve productivity: Process analysis of work functions
and our ongoing Six Sigma initiatives produced better asset utilization
and work force productivity during 2003.
Grow revenue: Despite a particularly challenging economic
environment in the first half, annual revenue increased more than
3 percent overall and set a record. This was primarily the result
of service improvements, value-based pricing and highway-to-rail
traffic conversions. Importantly, the increases were seen in all
our major business lines.
Generate cash flow, pay down debt: We achieved more than
$400 million of debt reduction during the year and redeemed $43
million of preferred stock. Our credit ratings continue to be
among the top of the industry.
Earn fair returns: Earnings per share grew 16 percent.
We increased our dividend for the second consecutive year.
Improve governance: We continued our tradition of strong
ethics and governance for the company by working proactively to
make sure our standards remain at the very top. I refer you to
NS Strengthens Corporate Governance
for a list of actions taken.
What does this mean for tomorrow? Well take the experience
and wisdom gained over the last few years and make them pay off.
Our people have worked hard to restore Norfolk Southern to the
efficient and highly productive organization our customers and
shareholders deserve. A lot of progress has been made, with more
to come. We clearly are ready to grow now that the economy is
improving and demand for our transportation is increasing.
Well grow revenues both in values and increasingly
by emphasizing our high-end transportation products. Well
continue to improve productivity. The reductions in staffing and
overheads achieved in 03 and the improvements of technology
will be fully felt in 04. We have taken constructive actions
to control medical cost increases and other administrative costs.
Meanwhile, we will maintain our world-class performance as a safe
operation.
Well push even harder to help policymakers understand,
as our transportation partners and shippers already do, that it
pays to use rail whenever possible. Rail is better for the environment.
It reduces road congestion, thereby enhancing mobility. It is
more economical and efficient.
Well continue to improve on our balance sheet. Well
pay off debt and use our assets even more effectively. Well
generate cash flow to continue our capital investment program
and enhance returns to our shareholders.
Norfolk Southern will make improvements and changes in performance.
We will, however, do that in the continuing environment of sound
corporate governance, strong ethical commitment and safety, which
have been hallmarks of our company and culture. Were making
improvements in our structure and governance practices. Norfolk
Southern will continue its tradition of absolute devotion to honesty,
high ethics and clear financial reporting.
The rail transportation industry is showing stability and strength,
I believe the best in many years. It has enormous potential to
grow and be an even greater piece of the fabric that makes our
economy strong.
We at Norfolk Southern have shown willingness and an ability
to make the necessary commitment to growth, in the conviction
that we can both serve and benefit by that commitment. Now, we
see the value of our capacity and the investments we have made.
We have been tested by our own expansion and by an economy that
failed to expand at the pace we had counted on. Now, however,
we are seeing much greater demand for our services. This comes
at an ideal time, because we have a system second to none and
a lean, tested and experienced group of Norfolk Southern people
ready to serve our customers.
This combination of factors has every prospect of enabling our
success, as long as we perform at the levels we know we can. Thats
why we put the word performance on the heading of
this report. Well constantly remind ourselves of our obligation
to our owners, customers and communities to perform better and
better. I have every confidence the Thoroughbred will continue
to respond.
David R. Goode
January 27, 2004
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