Norfolk Southern Corporation (NYSE: NSC) has expanded its communications with online audiences, distributing information, video, and photos on popular social media Web sites.
News media, customers, shareholders, bloggers, and other opinion leaders now can keep up to date on Norfolk Southern news and information through Facebook, Twitter, YouTube, and Flickr.
“A 180-year-old company that traces its roots to the earliest days of railroading in America now connects with digital-age audiences who get their news through online networking,” said Frank Brown, AVP corporate communications. “Our expanded presence on the Internet serves the growing number of people who receive information about Norfolk Southern through new media channels and allows us to deliver it in the formats they prefer.”
Norfolk Southern has nearly 7,000 fans on Facebook. The company went live on Twitter in February, and some 300 people now follow NS’ 140-character “tweets” through their cell phones, PDAs, and online. NS has posted 13 videos on YouTube about the company’s operations and business, including the 2,500-mile Crescent Corridor public-private partnership to improve freight rail transportation in the East. On Flickr, 49 photos depict the company’s transportation operations and facilities, and a gallery documents last winter’s record snowfall through photos taken by employees. Additionally, some 19,000 people visit Norfolk Southern’s Web site daily.
To make it easy to connect with NS online, the company has placed icons on its main Web site at www.nscorp.com that link to Facebook, Twitter, YouTube, and Flickr. RSS feeds also are available on the Norfolk Southern Web site, making it simple to get information about the company in real time.
Norfolk Southern’s presence on Twitter (www.twitter.com/nscorp), Facebook (www.facebook.com/norfolksouthern), YouTube (www.youtube.com/user/norfolksoutherncorp), and Flickr (www.flickr.com/photos/norfolksouthern) is an initiative of the company’s New Media Team, which supports online communications with everyone interested in learning more about the company.
Norfolk Southern Corporation is one of the nation’s premier transportation companies. Its Norfolk Southern Railway subsidiary operates approximately 21,000 route miles in 22 states and the District of Columbia, serves every major container port in the eastern United States, and provides efficient connections to other rail carriers. Norfolk Southern operates the most extensive intermodal network in the East and is a major transporter of coal and industrial products.