The campaign’s mascot, “Brainy,” a giant wide-eyed pink walking brain, will make appearances at fairs, festivals, and sporting events to remind people to be smart and alert at highway-rail grade crossings and to avoid trespassing on railroad property.
In addition to the billboards, Train Your Brain safety messages will appear on gas pumps and ice chests at convenience stores, in movie theaters, on game tickets at 38 high schools, and on homework folders at 63 public elementary schools. To encourage safe driving habits, rail safety kits will be distributed to 3,600 students enrolled in driver’s education programs at 18 public high schools.
Now in its ninth year, Norfolk Southern’s “Train Your Brain” public safety campaign has run in Alabama, Indiana, North Carolina, Ohio, South Carolina, and Tennessee, reminding more than 7 million people to make safe decisions around tracks and trains. For more information, visit www.brainysworld.com or www.facebook.com/BrainysWorld.
Norfolk Southern also is a longtime supporter of the national railroad safety awareness organization, Operation Lifesaver, which works in partnership with railroads, law enforcement, and transportation agencies to encourage the public to make safe decisions around tracks and trains.
About Norfolk Southern
Norfolk Southern Corporation (NYSE: NSC) is one of the nation’s premier transportation companies. Its Norfolk Southern Railway Company subsidiary operates approximately 20,000 route miles in 22 states and the District of Columbia, serves every major container port in the eastern United States, and provides efficient connections to other rail carriers. Norfolk Southern operates the most extensive intermodal network in the East and is a major transporter of coal, automotive, and industrial products.
Liz Hamilton, archer>malmo for Norfolk Southern, 901-260-4168 firstname.lastname@example.org
Katie Cook, 757-629-2861 (InvestorRelations@nscorp.com)