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Getting personal about safety

Fall 2015


As part of Norfolk Southern’s “i am Coming Home” safety rebranding, the Operations Division is trying new ways to communicate with employees.

One approach is a QR code that can be scanned with a smartphone or similar device to view brief videos highlighting employees and safety messages. One video is a visit with retired Chief Operating Officer Mark Manion at home with his family. He talks about “i am Coming Home” and NS’ first tenet of safety – all injuries can be prevented.

Another video message features Dalton “Birdman” Ankrom, who talks about safety in his job as a car repairer at NS’ 38th Street Car Shop in Norfolk.

Operations employees can scan a QR code on safety bulletin boards at their worksites and in personalized notebooks mailed to them as part of the "i am Coming Home" kickoff in 2015. QR code reader apps, such as Red Laser, are available for free on the iTunes and Google Play app stores.

“These are messages that we hope people will watch, maybe even share with their families at home,” said Karin Stamy, system director safety. “This is a new way of voluntarily communicating around safety.”

Employees only can view all of the videos on NS’ “i am Coming Home” website, The public can scan the QR code here.